The catalog needed to be translated into 26 different languages. This was handled through Translation ID’s. By tagging content with pre-formatted text phrases, we could switch text and images based on the user’s chosen language.
Initially, I designed everything that went into the catalog, templates, marketing pages, page banners, upgrades and more.
Once we were more established, I was responsible for monthly content release schedules by overseeing several in-house designers, as well as hired contractors.